The primary purpose of lip balm is to provide an occlusive layer on the lip surface to seal in moisture and protect them from external exposure. Dry air, cold temperatures, and wind all have a drying effect on skin by drawing moisture away from the body.
 
This  balm calms, restores and conditions, transforming lips with the most tender touch. Instantly helping to soften dryness, this emollient treatment nourishes, restores and strengthens the natural moisture barrier to help prevent further environmental damage.